So all of you in the My Little Pony fan community made our Rainbow Dash Hug Me Backpack such a HUGE hit, we decided that just one awesome and totally PONY backpack wasn’t enough! We are excited to announce the latest addition to our My Little Pony category, and you’re going to want to crank up the BASS for this! Announcing: The DJ PON-3 Hug Me Backpack!

Once again, this soft, cuddly, and stylish backpack is exclusive to WeLoveFine.com and features a zippered 5×5″ pocket (enough for your phone, keys and wallet), adjustable straps that extend to 35″ and will fit comfortably on a ladies’ small through a mens’ 3XL! There are also some NEW features that are exclusive to DJ PON-3!: She features vinyl sunglasses and the shoulder straps are REFLECTIVE! She also features a removable musical note pin that blinks with tiny LED lights! AND… that zippered pocket? It features a tiny hole above for your MP3 player’s headphone wire, letting you listen to your tunes and OONTZ OONTZ everywhere you and Vinyl Scratch go! So cooooooool.

The DJ PON-3 Hug Me Backpack is also a great idea for a holiday gift for your favorite brony (or for YOU… make those gift lists up now!)  Once again we can’t wait to hear how you would love to accessorize this new addition to our MLP gear; what’ll be your favorite tee to sport with your very own Vinyl Scratch backpack?! Other accessories to match? Tell us in the comments!

With inspiration from the My Little Pony fans’ enthusiasm and spirit, we decided to create an all-new product for our site that is both fun, fashionable and indeed 20% (or more!) cooler… and here it is! Introducing the Rainbow Dash Hug Me Backpack!

This bright, cuddly Rainbow Dash backpack is exclusive to WeLoveFine.com and features a zippered 5×5″ pocket (enough for your phone, keys and wallet), adjustable straps that extend to 35″ and will fit comfortably on a ladies’ small through a mens’ 3XL!

We are SO excited to release this Dash backpack as buzz is reaching a peak for the upcoming debut of My Little Pony: Friendship Is Magic Season 3!  It’s also a great idea for a holiday gift for your favorite brony (even if, you know… that brony might be YOU. We won’t tell. )  We know you are all going to love it, and we’d love to hear how you plan to accessorize with this. What WeLoveFine tees would you wear it with? Maybe a hood, or your other favorite fashion items… tell us in the comments how you’d sport a sporty & huggable Rainbow Dash!

From these awesome pics, it would appear that house music performer/producer extraordinaire Deadmau5 is also a Brony! Check him out in our Fluttershy “Yay!” tee, on stage as well:

You can purchase a slightly different version of this tee – which BTW is one of our contest winners! HOORAH for our talented contest artists! – right here at welovefine.com:

Click here for Fluttershy “Yay!”: Mens and Womens tees, Pullover and Zip-up Hoodies, Tote Bags and Kids Tees!

Bookmark this blog post! Here is where we will host a live feed from our events at the My Little Pony Project 2012 event in Los Angeles; check back each weekend this month for live streaming video!

Check it, folks – our latest free poster gift is full of OONTZ OONTZ! Get a free poster featuring DJ PON-3′s Pony Party with every order over $50! Enjoy!

They’re awesome and they’re included with every order now! Get your Steampunk Ponies with each My Little Pony purchase you make here at WeLoveFine.com! (We’ll also continue to offer our trademark Big Bag – the latest ones feature Hello Kitty and Sesame Street! – which is included with all orders $50 and up.)

At long last our inaugural design contest on welovefine.com has come to a close, and we are delighted to say that we couldn’t have chosen a better license to kick things off with than My Little Pony: Friendship Is Magic. You MLP fans are the best, extremely talented and so enthusiastic; your feedback and votes – over 200,000 of them, WOW! – were invaluable and really helped drive the launch of our MLP tees far beyond our expectations. Thank you for everything you contributed, contestants, voters and all! Now it’s been a long time coming so without further ado, here are the WINNERS!

• Many congratulations to our GRAND PRIZE WINNER: Christopher Farmer, who designed “Wonderbolts Biggest Fan” (mens sizes | womens sizes). He will receive $1,000 in cash for his awesome high-flying design! Way to go, Christopher! Your design is now available in our web shop!:

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• We also give hearty congrats to our four runners-up, all of whom will be receiving $50 in Mighty Fine gift codes – and whose tees we loved so much, they are also now available in our shop. Check them out!

“Friendship Free Fall” by Top Shot (mens | womens):

“Flowing Rainbow” by Sam Sanchez (mens | womens):

“Dumb Fabric” by Ciro Ramirez (mens | womens):

“Yay Fluttershy” by Christopher Dycus (mens | womens):

Once again, CONGRATULATIONS one and all, and thanks to everyone who participated in any way! Now go get your PONY TEES on!