So all of you in the My Little Pony fan community made our Rainbow Dash Hug Me Backpack such a HUGE hit, we decided that just one awesome and totally PONY backpack wasn’t enough! We are excited to announce the latest addition to our My Little Pony category, and you’re going to want to crank up the BASS for this! Announcing: The DJ PON-3 Hug Me Backpack!

Once again, this soft, cuddly, and stylish backpack is exclusive to WeLoveFine.com and features a zippered 5×5″ pocket (enough for your phone, keys and wallet), adjustable straps that extend to 35″ and will fit comfortably on a ladies’ small through a mens’ 3XL! There are also some NEW features that are exclusive to DJ PON-3!: She features vinyl sunglasses and the shoulder straps are REFLECTIVE! She also features a removable musical note pin that blinks with tiny LED lights! AND… that zippered pocket? It features a tiny hole above for your MP3 player’s headphone wire, letting you listen to your tunes and OONTZ OONTZ everywhere you and Vinyl Scratch go! So cooooooool.

The DJ PON-3 Hug Me Backpack is also a great idea for a holiday gift for your favorite brony (or for YOU… make those gift lists up now!)  Once again we can’t wait to hear how you would love to accessorize this new addition to our MLP gear; what’ll be your favorite tee to sport with your very own Vinyl Scratch backpack?! Other accessories to match? Tell us in the comments!

With inspiration from the My Little Pony fans’ enthusiasm and spirit, we decided to create an all-new product for our site that is both fun, fashionable and indeed 20% (or more!) cooler… and here it is! Introducing the Rainbow Dash Hug Me Backpack!

This bright, cuddly Rainbow Dash backpack is exclusive to WeLoveFine.com and features a zippered 5×5″ pocket (enough for your phone, keys and wallet), adjustable straps that extend to 35″ and will fit comfortably on a ladies’ small through a mens’ 3XL!

We are SO excited to release this Dash backpack as buzz is reaching a peak for the upcoming debut of My Little Pony: Friendship Is Magic Season 3!  It’s also a great idea for a holiday gift for your favorite brony (even if, you know… that brony might be YOU. We won’t tell. )  We know you are all going to love it, and we’d love to hear how you plan to accessorize with this. What WeLoveFine tees would you wear it with? Maybe a hood, or your other favorite fashion items… tell us in the comments how you’d sport a sporty & huggable Rainbow Dash!

Two delightful bronies and a kick-butt archer lass are our August customer photo of the month WINNERS!

Pictured below, from top to bottom: Senior class MLP super-fan Evan Schnee (1st place – $50 gift card and his photo on the home page for a month), Merida dead-ringer and the very Brave Michelle Ilig (2nd Place – $25 gift card), and the dedicated (bronying on even while giving blood!) Bach Nieves! (3rd Place – $10 gift card)  Excellent pics, all of you – thanks for sending them in!!

Our September submissions are now OPEN; please email your photos to welovephotos@mightyfineinc.com and you could win up to $50 in gift certificates!

From these awesome pics, it would appear that house music performer/producer extraordinaire Deadmau5 is also a Brony! Check him out in our Fluttershy “Yay!” tee, on stage as well:

You can purchase a slightly different version of this tee – which BTW is one of our contest winners! HOORAH for our talented contest artists! – right here at welovefine.com:

Click here for Fluttershy “Yay!”: Mens and Womens tees, Pullover and Zip-up Hoodies, Tote Bags and Kids Tees!

It was a perfect, warm Saturday afternoon in LA, the best kind of day to spend indulging in love of all things PONIES! Fans of My Little Pony: Friendship Is Magic traveled from far and wide – several from out of state! – to sunny SoCal to join the cast and crew of their favorite show as well as Hasbro, SweetStreets LA and WeLoveFine.com for a heck of a Pony Party!

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Here’s a Q&A we did with Alex St. John, who those of you who attended the second cast reading & screening of My Little Pony: Friendship is Magic at Cinefamily in May might recognize as the guest-starring Rarity for the reading who was chosen to fill in for Tabitha St. Germain! Alex did a great job; here’s what he had to say about the experience!:

Hi Alex! Tell us a little about yourself – where are you from, how old are you, do you go to school/or where do you work, etc.
Hello! I’m Alex St. John, a 19-year-old brony from Tempe, Arizona. Right now I’m studying Game Programming at the University of Advancing Technology. I also work part-time teaching children at Arizona Wado Karate on the corner of Warner and Alma School. *shameless plug* I really enjoy teaching, even if it’s the very-little-kids classes that nopony else wants to teach. In fact, one of my little seven-year-old boys is also a fan of MLP! Sometimes we talk about the show before or after class. Not during, though. I’m responsible.

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The results are our for our MLP Contest #3; you can see all the winners HERE!  But we’d also like to congratulate the winners of our side drawing for those individuals who rated ALL the designs in the contest. Congratulations to Bryan Best, Amanda Gulley and Terry Yu – we’ll be in touch to send your tees!

Remember, folks, rate EVERY design in each of our contests and you’re automatically entered to win a free winning tee! Click here to see our currently open contests!

Thanks Equestria Daily for bringing this to our attention – AWESOME fan made highlights reel from the My Little Pony Project 2012 opening night event this past Saturday in LA! Check it out!:

Tickets are STILL AVAILABLE for our Saturday, May 12 screenings featuring cast members from My Little Pony: Friendship Is Magic! Come get them while you can! (Signing afterward at Toy Gallery is FREE and doesn’t require a ticket.)

Bookmark this blog post! Here is where we will host a live feed from our events at the My Little Pony Project 2012 event in Los Angeles; check back each weekend this month for live streaming video!